Selling At The Top - The Philosophies and Strategies of Large Account Selling by
Jim Pancero. Latest in the series, this information - intensive series
offers the most advanced philosophies and
proven theories on how to increase your competitive advantage when
selling to your most important business customers. Sure, you're a good salesperson but are you good enough to get better?
The strategic concepts covered in this program can help improve your large account competitive selling success through:
- Understanding the latest advanced sales structures and approaches utilized by the top corporate sales organizations
- Increasing your ability to strategic position yourself within your competitive marketplace
- Developing, and communicating, a stronger message of competitive uniqueness
- Enhancing your ability to sell against the "lowest priced" competitors
This is the most advanced program on corporate selling available!
Chapter 1 - What's So Different About Large-Account Selling?
Chapter 2 - Developing A Stronger Positioning Within Your Markets
Chapter 3 - Setting Up Negotiated Partnerships With Your Largest Accounts
Chapter 4 - Matrix Selling Plus Positioning Your Strategic Philosophy Into Your Presentations
Chapter 5 - The Steps of the Large-Account Selling Process
Chapter 6 - How to Strengthen Your Strategic Selling Message
6 Audio CD's and Program Workbook
